1980 Hess Training Van: The First Advertising Toy

The 1980 Hess Training Van is a highly significant model in the history of the collection. Released after the production hiatus of 1979, it marked the beginning of a new era for Hess Toy Trucks in two major ways: it was the first non-tanker truck since the 1970 Fire Truck, and its introduction was accompanied by the very first Hess Toy Truck television commercial.

Introducing the RV Design

This model is a replica of a GMC Motorhome that the Hess Corporation used to conduct field training seminars for personnel at its gas stations along the East Coast. Its unique recreational vehicle (RV) body style was a major change from the tankers and box trailers that preceded it.

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Description
Additional information

Key Features and Specifications

Model: GMC Motorhome/Training Van.
Color Scheme: White body with a green roof and accents.
Lights: Features working headlights and taillights, operated by a switch underneath.
Interactive Design: Includes an opening side door and a pop-up TV antenna on the roof, replicating the equipment used for training.
Packaging: The 1980 Training Van was one of the first Hess toys to come in a one-piece packing box.
Collectibility Note: The white plastic used for the van is notorious for discoloration and yellowing over time, especially along seam lines, making a pristine white model particularly rare.

Metric	Detail	Collectible Value (MIB, Reference)
Original Retail Price	$3.29 (batteries included).	N/A
Standard MIB Value	Mint condition, complete-in-box (MIB).	$300 – $400
Historical Note	The toy was originally intended for release in 1978 but was canceled due to business conditions, then released in 1980 instead.	N/A

Disclaimer

Hess®, Hess Toy Truck®, and related trademarks are the sole property of Hess Corporation. We do not claim any ownership rights or affiliation with the Hess Corporation. All historical pricing and collectible valuations are estimates for informational and reference purposes only and do not constitute a guarantee of current market value.