2004 40th Anniversary Collectible Poster: A Visual History

The 2004 40th Anniversary Collectible Poster was a unique Surprise Release merchandise item issued in honor of the 40th year of the Hess Toy Truck tradition. This poster served as a retrospective, celebrating the entire history of the collection up to that point.

Hess’s First Official Toy Poster

This item holds a special significance as it was the first-ever official Hess Toy Truck poster produced by the company, giving collectors a high-quality visual representation of their collection’s heritage.

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Description
Additional information

Key Features and Specifications

Product Type: Commemorative Poster (Surprise Release).
Dimensions: Sized at 24×30, suitable for framing.
Design and Content: The poster showcases the complete Hess Toy Truck collection to date (1964–2004) in chronological order. It features a full-color profile image of each individual toy truck, clearly identified with its name and year(s) of release.
Theme: Features the Hess green and white color scheme and branding, commemorating the milestone anniversary.
Distribution: Sold for a limited time along with the main holiday toy (the 2004 Sport Utility Vehicle and Motorcycles).

Metric	Detail	Collectible Value (MIB, Reference)
Original Retail Price	Sold for a modest price, often in conjunction with the purchase of the annual toy.	N/A
Current Collectible Value	Mint condition, stored rolled up and free of creases or tears.	$20 – $40
Historical Note	The poster’s creation reflected the growing appreciation for the history of the Hess collection, offering a clean, comprehensive guide that collectors could proudly display.	N/A

Disclaimer

Hess®, Hess Toy Truck®, and related trademarks are the sole property of Hess Corporation. We do not claim any ownership rights or affiliation with the Hess Corporation. All historical pricing and collectible valuations are estimates for informational and reference purposes only and do not constitute a guarantee of current market value.