2024 60th Anniversary Collectible Poster: The Golden Jubilee Visual History

The 2024 60th Anniversary Collectible Poster is a highly significant merchandise item released to commemorate the 60th Anniversary of the Hess Toy Truck tradition (1964–2024). This poster serves as the definitive visual timeline of the collection’s entire history up to the 2024 releases.

The Complete Timeline

Released alongside the 2024 60th Anniversary Fire Truck with Car and Motorcycle, this poster offers a comprehensive, high-quality visual guide for both long-time collectors and new fans. It updates the earlier 40th and 50th Anniversary versions by including the latest releases and collector editions.

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Description
Additional information

Key Features and Specifications

Product Type: Commemorative Poster (Surprise Release).
Anniversary: Celebrates the 60th Anniversary (1964–2024).
Dimensions: A sizable print, typically measuring $25”wide by 38” long, making it ideal for standard poster framing.
Design and Content:
- Showcases the full lineup of Holiday and Collector Edition toys issued since 1964.
- Features rich, vivid photographic profile images of each vehicle, including its original box (or packaging) where applicable.
- Each toy is clearly identified with its name and year(s) of release, highlighting the chronological evolution of the collection.
Significance: This is a must-have reference piece for serious Hess collectors and is valued for its clean, comprehensive, and updated visual history of the entire fleet.

Metric	Detail	Collectible Value (MIB, Reference)
Original Retail Price	Sold for a modest price, often advertised as a special item on the Hess website.	N/A
Current Collectible Value (New/Mint)	Mint condition, stored rolled up and free of creases or tears.	$20 – $50
Historical Note	The poster’s release complemented the 60th Anniversary celebration, which featured a heroic, three-in-one Fire Truck set as the main annual toy.	N/A

Disclaimer

Hess®, Hess Toy Truck®, and related trademarks are the sole property of Hess Corporation. We do not claim any ownership rights or affiliation with the Hess Corporation. All historical pricing and collectible valuations are estimates for informational and reference purposes only and do not constitute a guarantee of current market value.